Sonship Solutions was born from a very real Amazon journey.

Our founder, Tedd Jacques, began selling on Amazon in 2018 from the humble setting of his apartment in upstate New York. What started as a hands-on journey into e-commerce quickly became a deeper education in how the Amazon marketplace truly works — not from theory, but from daily experience with listings, sellers, inventory, pricing, customer expectations, compliance, and the constant movement of the platform.

After 2020, during the pressure and uncertainty of the COVID lockdowns, that experience sharpened into a clearer vision. While many businesses were simply trying to survive the disruption, Tedd was building and refining a stronger Amazon infrastructure — one designed to operate through change, adapt to marketplace challenges, and support long-term growth.

Through those years of working inside the Amazon ecosystem, Tedd began to see the same problem again and again: many good brands had strong products, real customers, quality packaging, and real demand, but their Amazon presence did not reflect the strength of the brand.

The product was not always the problem.

The Amazon experience was.

Listings were unclear. Images were weak. A+ Content was missing. Product pages failed to explain the value. Pricing was inconsistent. Third-party sellers created confusion. Customer trust was being shaped by people and systems the brand did not fully control.

That realization became the foundation for Sonship Solutions.

We made a deliberate decision to move away from simply operating like a traditional online retailer and instead focus on serving brands directly. Our heart is to stand with CPG brands that care about how their products are presented, how their customers are treated, and how their Amazon channel supports the bigger vision of the business.

We believe Amazon should not be a place where brand control disappears. It should be an extension of the brand — a place where shoppers can clearly understand the product, trust what they are buying, and experience the same quality the brand works so hard to create in the real world.

At Sonship Solutions, we do not see ourselves as the hero of the brand’s story. The brand is the hero. Our role is to be the guide, the operator, and the digital retail partner helping Amazon represent the brand properly.

Our vision is to help established CPG brands turn Amazon into a stronger, clearer, more trustworthy, more organized, and more controlled growth channel. By improving the controllable parts of Amazon — product presentation, listing clarity, content, advertising readiness, seller visibility, pricing, inventory flow, reporting, and long-term channel management — we help brands create a better experience for both the business and the end customer.

Because when Amazon is managed with strategy, execution, control, and care, the customer wins, the brand is protected, and growth has a stronger foundation.

"Let Amazon be our obsession, so building the brand can stay yours."